Lights, Camera, Action!
At FIAGREEN, we believe sophistication should be effortless and fun. Whether reimagining timeless classics or introducing bold new styles, we are dedicated to creating fresh, versatile, and timeless golf apparel for the modern woman.
With our design team based in Los Angeles, FIAGREEN embodies the charm and ease of California living—both on and off the course. We are deeply committed to quality, performance, and sustainability, ensuring that our fabrics are Bluesign® Certified and ethically sourced.
Our Founder
FIAGREEN was founded by Redondo Beach-based actress and entrepreneur Julianne Arrieta. Julianne fell in love with golf at the age of twelve and played competitively for Bishop Gorman in Las Vegas. As a working actress in Hollywood, she has appeared in numerous film and television productions throughout her career which has led her to work with many women who share her passion in the arts & fashion both on & off the red carpet.
During the COVID pandemic, she found herself playing more golf than ever, which sparked the vision for a brand that truly reflects the American girl—confident, stylish, and performance-driven.
Since launching in January 2023, FIAGREEN has established partnerships with elite country clubs, resorts, and casino properties worldwide.
“My vision has always been to design pieces for myself and the women I love most—investment pieces meant to be worn year after year. As a golfer and competitor at heart, I simply won’t settle for anything less than excellence. See you on the course!”
— Julianne Arrieta
Our Culture at FG
From our Los Angeles-based headquarters, we cultivate a culture of expert craftsmanship, innovation, and creativity across our development, sales, and operations teams. Our dedicated team is made up of specialists from diverse backgrounds, each bringing a unique skill set to our ever-evolving collections—designed to go beyond apparel.
Driven by passion, determination, and a shared commitment to excellence, we take pride in creating with purpose and leaving a lasting, positive impact on the world.
Our Commitment
As a women-owned brand, we embrace a distinctive approach rooted in collaboration, inclusivity and community. We thoughtfully design each piece with women’s unique needs in mind, prioritizing fit, premium fabrication and empowering designs that inspire confidence. Our commitment is to truly understand and cater to the diverse preferences of our female audience, ensuring they look and feel their best—both on and off the course.
